Down: The Dating Software Taking the Shame Of Getting Down

TL;DR: Whether you’re looking for a secure place to date or an exclusive location to hook-up, Down will be the #1 software to turn to, especially if you’re a female. With 2 million consumers and 50 % of matches satisfying IRL, acquiring a romantic date or getting down has never been easier or even more fun. 

Sex usually is a taboo subject, especially if you’re looking for this. However, internet dating might be just as taboo.

Exactly how are you presently designed to simply turn out and state all that’s necessary is a hookup without feeling bad? You do it through the Down software.

Or just how have you been expected to open your self doing internet dating in case you are unpleasant with all the atmosphere? Once more, you will do it through the Down application.

Down is considered the most safe and confidential solution to state what you need (and get what you want) – no pity or anxiety!

How exactly to “Get Down” or “Get Date”

off expanding frustration aided by the dating market, Colin Hodge cofounded Down (formerly named Bang with Friends) in January 2013 as a way for individuals clearly, and privately, condition what they’re looking for without embarrassment.

Users, whoever average age ranges between 18 and 35, check in through Twitter, and Down makes use of their friends, buddies of pals alongside contacts generate suits.

For anything more serious, customers can decide to “Get Date,” in case they really want one thing more everyday, they can decide “Get Down.'”

Maintaining the unknown motif, whatever a user picks, the person on the other side end cannot view who they are until in addition they elect to get a night out together or get down.

Unlike the majority of adult dating sites, customers don’t need to fill out a long profile with smart stories, and participation is completely key unless the members decided to go with otherwise.

Customers are also provided a Bangability rating, which Hodge stated is actually a “key formula” based on how many people have actually viewed all of them as well as how lots of people are into meeting for either a date and for acquiring all the way down.

Down, you’ll find on iOS and Android os, is introducing an innovative new feature also known as “everyday Picks,” in which customers have the 10 most useful suits during the day in place of being required to swipe through hundreds, if not thousands, of people to find a match.

“It’s just a good way of popping inside software, investing half a minute after which going on with your day – ensure you get that date set up when it comes down to few days and feel it’s not a formidable procedure, but it is something that merely matches into the existence,” Hodge said.

Not another sketchy hookup app

So just what keeps Down from getting grouped with spammy hookup programs? Honesty.

Down took the thing that was lacking from the market (a dating internet site that’s not scammy or appearing to be as well perfect) and developed an easy method for individuals for connecting in a fashion that they know is providing them with what they need and never throwing away their time.

“we are accustomed to individuals types of sugar-coating the dating world,” Hodge said. “We desired to offer men and women a truthful way to relate to one another and make certain we aren’t, frankly, bullshitting them,” the guy said.

This sincerity is also mirrored in Down’s user base.down3

Based on Hodge, the organization took the social way of gaining traction, making use of person to person to spread the headlines regarding website, which has generated a more genuine product and clients.

“that is held the standard of our very own website greater. Additionally, it is held the portion of men and women coordinated and happening a romantic date higher,” the guy stated.

Another fun reality: It’s mostly ladies who are looking to get down.

Hodge mentioned 75 percent of females decide to get down versus 65 % of males, mentioning security as the reason.

“Frankly its a much safer planet than meeting complete complete strangers,” he mentioned. “we need to provide women the ability to be an equal part into the courting process in order to have the liberty to choose whatever goal they want.”

a modern-day secret admirer

The effect from customers happens to be extremely pleased. Hodge mentioned individuals are thrilled having somewhere where they are able to say what they need free from wisdom, and Down is happy to provide in their mind.

“individuals are doing this in any event offline, so we may as well provide them with the technology to get it done in an easier way,” he mentioned. “We understood, specifically for younger generation, that there was a requirement to take dating in to the modern period and also make it loads easier.”

Hodge promotes users to anonymously invite pals they want to get down with through the site. While thought it – anyone you ask wont understand it’s you until they sign-up.

“We want people to receive their friends in a key method through the app, and I also think that elevates every person’s odds of achievements,” the guy mentioned. “It’s a modern-day secret admirer notice you’ll send towards pals via text message.”